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    Start Demand

    Accessibility Statement

    Last updated: 28 February 2026

    Start Demand is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply the relevant accessibility standards.

    Our Commitment

    We strive to conform to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA. These guidelines explain how to make web content more accessible to people with a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities.

    Measures We Take

    • Semantic HTML structure throughout the platform
    • Keyboard navigation support for all interactive elements
    • Sufficient colour contrast ratios across all UI components
    • ARIA labels and roles where appropriate
    • Responsive design that adapts to various screen sizes and zoom levels
    • Clear, descriptive link text and button labels
    • Focus indicators for keyboard users
    • Alt text for all meaningful images

    Known Limitations

    While we strive for full accessibility, some areas of our platform may have limitations:

    • Some third-party integrations may not fully meet WCAG 2.1 AA standards
    • Certain complex interactive features (e.g. calendar drag-and-drop) may have limited screen reader support — we provide alternative text-based workflows for these
    • AI-generated content may occasionally lack optimal semantic structure

    Assistive Technologies

    Our platform is designed to be compatible with the following assistive technologies:

    • Screen readers (NVDA, JAWS, VoiceOver)
    • Screen magnification software
    • Speech recognition software
    • Keyboard-only navigation

    Feedback

    We welcome your feedback on the accessibility of Start Demand. If you encounter any barriers or have suggestions for improvement, please contact us:

    We aim to respond to accessibility feedback within 5 business days.

    Continuous Improvement

    We regularly review and test our platform for accessibility issues and are committed to addressing any identified barriers in a timely manner. Our development team includes accessibility considerations in every feature release.