Start Demand — Hire AI Employees for Your Business

Start Demand gives you an AI team you message like Slack. Automate calls, content, email, and legal — without hiring. Plans start from £29/month.

Meet your AI team

Lucy — AI Receptionist (from £29/month)

Lucy answers your business calls 24/7 with a natural, human-like voice. She takes messages, qualifies leads, transfers urgent calls, and sends you summaries — so you never miss an opportunity.

24/7 Call Answering — Lucy picks up every call, day or night, weekends and holidays included.
Call Summaries & Transcripts — Get a detailed summary and full transcript emailed to you after every call.
Lead Qualification — Lucy asks the right questions to identify high-value leads before they reach you.
Call Transfer — Urgent calls get transferred directly to your mobile or office number.
Calendar Booking — Lucy can book appointments directly into your calendar during the call. Google Calendar coming soon.

Integrations: Phone (UK/US numbers), Microsoft Calendar, Email notifications. Google Calendar coming soon.

Learn more about Lucy

Emma — AI Social Media Manager

Emma creates engaging social media posts tailored to your brand voice. She drafts content, suggests visuals, and publishes across your connected platforms — all through a simple chat interface.

Multi-Platform Publishing — Publish to LinkedIn, Instagram, Facebook, and X from one conversation.
Brand Voice Learning — Emma learns your tone, style, and preferences over time.
Content Calendar — Schedule posts in advance and manage your content pipeline.
Draft & Approve — Every post is shown to you for approval before publishing.

Learn more about Emma

Lily — AI Content Strategist

Lily analyses your website, researches competitors, and builds a complete SEO content strategy. She identifies keyword opportunities, creates content briefs, and drafts articles — all guided by data.

Website Analysis — Lily audits your site to find SEO gaps and quick wins.
Keyword Research — Discover high-value keywords your competitors are ranking for.
Content Strategy — Get a full content plan with pillars, topics, and a publishing calendar.
Article Drafting — Lily writes SEO-optimised first drafts based on your approved briefs.

Learn more about Lily

Alice — AI Personal Assistant (Beta)

Alice connects to your email and calendar to keep you organised. She triages your inbox, drafts replies, manages your schedule, and tracks tasks. Currently in beta with Microsoft 365 support — Google integration coming soon.

Inbox Management — Alice labels, prioritises, and archives your emails automatically.
Draft Replies — Get AI-drafted email replies ready for your review and send.
Calendar Management — Alice schedules, reschedules, and manages your calendar events.
Task Tracking — Turn emails and conversations into actionable tasks.

Beta: Currently supports Microsoft 365 (Outlook). Google Workspace integration coming soon.

Learn more about Alice

William — AI Legal Associate

William drafts common business legal documents using proven templates. From NDAs to service agreements, he generates professional documents tailored to your needs — ready for your solicitor to review.

NDA Generation — Create mutual or one-way NDAs in minutes.
Service Agreements — Draft client service agreements with your specific terms.
Employment Contracts — Generate employment contract templates for new hires.
Jurisdiction Support — Documents tailored to UK, US, or other jurisdictions.

⚖️ Important: William is an AI assistant and does not provide legal advice. All documents generated should be reviewed by a qualified solicitor before use.

Learn more about William

How it works

Choose your employee — Pick from AI specialists trained for specific business functions.
Connect your tools — Link your email, calendar, phone, or social accounts securely.
Approve & run — Review every action before it happens. You stay in control.

Pricing

Starter — £29/month: AI Receptionist (Lucy) with 50 minutes included per month. 24/7 call answering, lead qualification, call summaries, and call transfer.

Pro — £99/month: Access to all 5 AI employees. 100 minutes for Lucy, unlimited chat and tasks, 100+ languages, priority support, team seats available.

Save 20% with annual billing. Cancel anytime, no lock-in.

Cost comparison

Traditional receptionist: £1,800–£2,500/month. Virtual answering service: £100–£300/month. Start Demand AI Receptionist: from £29/month — save up to 98%.

Use cases

Agencies & Freelancers

Publish client content consistently, never miss a prospect call, keep your inbox under control, and build SEO content strategies for clients.

Local Service Businesses

Capture every lead call — even during jobs. Stay visible on social media without the effort. Rank higher in local search results.

Professional Services

Reclaim hours lost to inbox management. Generate NDAs and contracts in minutes. Build authority with SEO-optimised content.

Security & Control

OAuth-Only Connections — We never ask for your passwords. All integrations use OAuth tokens.
Draft-Only Email Policy — Alice creates email drafts — she never sends on your behalf.
No Auto-Publish — Emma shows you every social media post before publishing.
Encrypted Data — All data is encrypted in transit and at rest.
Your Data, Your Control — We don't use your data to train AI models.

Frequently Asked Questions

What is an AI employee?: An AI employee is a specialised AI assistant that handles a specific business function — like answering calls, managing social media, or drafting legal documents.
How do approvals work?: Every AI employee operates in a draft-first mode. You review and approve everything before it's sent or published.
What's the difference between Starter and Pro?: The Starter plan (£29/mo) gives you Lucy, the AI Receptionist, with 50 minutes. Pro (£99/mo) includes all five AI employees with 100 minutes for Lucy.
Is my data secure?: Yes. We use OAuth for all connections, emails are draft-only, and all data is encrypted in transit and at rest.
Can I cancel anytime?: Yes — there are no long-term contracts. Cancel your subscription at any time.
Is William a real lawyer?: No. William is an AI assistant that drafts legal documents. He does not provide legal advice. All documents should be reviewed by a qualified solicitor.
How is this different from ChatGPT?: Start Demand's AI employees are specialised for specific business tasks, connected to your real tools, and operate with approval workflows.
Will there be Google integration?: We're actively working on Google Workspace integration including Gmail and Google Calendar. Microsoft 365 is currently supported.

Integrations

Microsoft 365, LinkedIn, Instagram, Facebook, X (Twitter), UK/US phone numbers. Google Workspace coming soon.